Annuaire du corps professoral

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SONG Ling Fang

FORMATION / EDUCATION

Doctorat en Sciences de gestion / PhD in Management Science
IAE, University of Poitiers, France
Master de recherche en Sciences de gestion / Master of research in Management Science
IAE, University of Poitiers, France
Master en Gestion des entreprises européennes / Master in Management of European enterprises
IAE, University of Poitiers, France
Postgraduate diploma en Management européen / Graduate diploma in European management
Business school, Bournemouth University, UK
Master en Méthodologie pédagogique / Master of arts in Teaching methodology
Fudan University, Shanghai, China

RECHERCHE ET ENSEIGNEMENT / RESEARCH AND TEACHING INTERESTS

Thèmes de recherche / Research interests

Management interculturel / Cross-cultural management
Localisation du management / Management localisation
Gestion de l’expatriation/ Expatriation management
Comportement du consommateur / Consumer behavior

Cours enseignés / Teaching interests

Marketing international / International marketing
Marketing management / Marketing management
Marketing en Chine/ Marketing in China
Gestion des marques de luxe / Luxury business management
GRH Internationale / International HRM
Management interculturel / Cross cultural management
Culture et société chinoise / Chinese culture and society

PUBLICATIONS / PUBLICATIONS

Articles dans des revues académiques / Papers published in refereed journals

SONG L. (2015). The transfer of expats’ managerial positions to Chinese executives. Management International Vol 19, No. Spécial, pp. 184-198. (FNEGE 2).
SONG L. (2015). La localisation des postes d’encadrement dans les entreprises françaises en Chine. Management International, Vol 19, No. 4, 2015. pp.83-97. (FNEGE 2).
SONG L. (2012). Internationalization of Chinese Executives. Global Journal of Business Research, Vol. 6, No. 1, 2012. pp. 47-54. (AERES C).
SONG L. (2011). The reasons behind management localisation: a case study of China, Asia Pacific Business Review. International Business in China, Special Issue, Nov. 2011. pp. 455-472. (FNEGE 3).
SONG L. (2005). Lorsque le chinois hoche sa tête… Trois niveaux de phénomènes culturels chinois selon la complexité. Revue Economique et Sociale, Vol. 63, N°3. pp. 51-58 (peer reviewed journal).

Ouvrages ou chapitres d’ouvrages / Books or chapters in books

SONG L. (2014). Country-of-origin effects on Chinese consumption of branded foreign products. In R. Taylor, ed. 2014, The Globalisation of Chinese Business: Implications for Multinational Investors. Chandos Publishing, Ch. 11, pp. 229-242.
SONG L. (2012). Luxury Business in China. In: E. Centeno and C. Veloutsou, ed. 2012. New Perspective of Contemporary Marketing. Atiner. Ch. 7. pp.73-86 (Co-write with Da Cruz, S.).
SONG L. (2012) Targeting Vulnerable New Consumers in China, In: E. McKinley, M. ed. 2012, Ethics in Marketing and Communications: Towards a Global Perspective, Palgrave Publishing Lt. Ch. 9. pp. 81-96.
SONG L. (2010). La localisation du management dans les firmes multinationales – le cas des entreprises françaises opérant en Chine. Editions universitaires européennes, 2010.
SONG L. (2009). Management Localisation in China: four concrete case studies. In: Dzever, S., Jaussaud, J., O’Callaghan, B. ed. EVOLVING CORPORATE STRUCTURES AND CULTURES IN ASIA. London and New York, ISTE/Wiley Ltd. Ch.11. pp 195-212.
SONG L. (2008). Localisation Strategy : A China Case. In : Grandval, S., & Soparnot, R. ed. Le management stratégique 2, concepts et cas. Hermes Science Publications. Ch.4. pp.93-112.
SONG L. (2007). Market localization strategy in China. In: ANDREOSSO O’CALLAGHAN B., BASSINO J.-P., DZEVER S., JAUSSAUD J., ed. The Economic Relations Between Asia and Europe: Organizations, Trade and Investment. Chandos Publishing, Oxford. Ch.9.
SONG L. (2006). Management of French Expatriation in the Chinese Context. In: GAN, X. JAUSSAUD, J. & DZEVER, S. ed. Economic Dynamism and Business Strategy of Firms in Asia – Some Recent Developments. CHINA ECONOMIC PUBLISHING HOUSE. pp.124-153.
SONG L. (2006). Supply Chain Localization: An Unprecedented Strategic Accentuation in Foreign Companies Operating in China. In: Kulwant S Pawar, Yu, M., Zhao, X., Chandra Lalwani, ed. Competitive Advantage through Global Supply Chains. University of Nottingham, UK. pp.150-155.
SONG L. (2004). C’est du chinois : les difficultés de décoder les grandes caractéristiques de la culture chinoise. In : Callot, P. ed. Les échanges commerciaux avec la Chine. Hermès. Ch. 1. pp.15-46.

Autres contributions / Other contributions

SONG L. (2017) “Sitting the month », Chines traditional postpartum revovery: an old practice taking a new form, CCMP, M1835 (GB) <http://www.ccmp.fr/collection-ccmp/cas-sitting-the-month-chines-traditional-postpartum-revovery-an-old-practice-taking-a-new-form>www.ccmp.fr
SONG L. (2014). Hôtels-clinique post accouchement en Chine : créer des services adaptés aux besoins locaux, CCMP.
SONG L. (2005). Mei Lin Is ILL: A case of organization in a small Chinese private company in strong growth, CCMP.
SONG L. (2004). Management de l’expatriation française dans le contexte chinois. Asia in Extenso (publication online).

Actes de colloques / Conference proceedings

SONG L. (2015). China’s Inward and Outward Direct Investment. The 6th International Conference on Business and Economics, Saint Petersburg, Federation of Russia from 25 – 27 June, 2015.
SONG L. (2014). The transfer of expats’ managerial positions to Chinese executives. In 4ème conférence annuelle d’Atlas/AFMI Association Francophone de Management International « Economies émergentes/économies matures en jeux pour le management international », Aix-Marseille, 19, 20, et 21 mai 2014.
SONG L. (2013). Postes d’encadrement localisés et localisables : Une étude empirique dans les entreprises françaises en Chine, In : 3ème conférence annuelle d’Atlas/AFMI Association Francophone de Management International « ANCRAGES CULTURELS ET DYNAMIQUES DU MANAGEMENT INTERNATIONAL », HEC Montréal, Montréal, 8 et 9 Juillet 2013
SONG L. (2012). Empirical study on the management localization process. In: IFSAM, The 11th WORLD CONGRESS OF THE INTERNATIONAL FEDERATION OF SCHOLARLY ASSOCIATIONS OF MANAGEMENT: Management Re‐imagined. June 26-29, 2012. Limerick, Ireland.
SONG L. (2011). Country of Origin Effect in Chinese Luxury Consumption. The 17th International Euro-Asia Research Conference. Oct. 2011. New Delhi, India.
SONG L. (2011). Empirical Study on the development of Chinese executives into a source of sustained competitive advantage. GCBF, The 2011 Global Conference on Business and Finance. Jan 2-5, 2011. Las Vegas, USA.
SONG L. (2010). Chinese women’s consumption of the products for their own personal usage. The XVIth EuroAsia International Research Seminar. 2-4 September 2010. Hiroshima, Japan.
SONG L. (2010). Luxury Business in China. The 8th Annual International Conference on Marketing. 5-8 July 2010. Athens, Greece. (co-author with DA CRUZ, S).
SONG L. (2008). Le développement de cadres nationaux à un avantage compétitif durable dans les entreprises multinationales opérant en Chine. 14th Euro-Asia Conference and 3rd International Conference on Business and Management Research (ICBMR). August 2008. Bali, Indonesia.
SONG L. (2007). Localisation du management : politiques et pratiques : une étude de quatre cas concrets. The 13th Euro Asia Seminar. June 2007. Sapporo, Japan.
SONG L. (2006). Supply Chain Localization: An Unprecedented Strategic Accentuation in Foreign Companies Operating in China. The 11th International Symposium on Logistics. 9-11 July 2006. Beijing, China.

ACTIVITES SCIENTIFIQUES / PROFESSIONAL SERVICES

Ad’hoc reviewer pour des revues scientifiques / Ad hoc reviewer
Reviewer pour la revue Management international (FNEGE 2) / Reviewer for the Journal Management International (FNEGE 2)

PARCOURS PROFESSIONNEL / EMPLOYMENT

Expérience dans l’enseignement supérieur / Academic experience

ESSCA (>2016)
Professeur de marketing et de management / Professor of marketing and management
ESCEM et FBS (1999 – 2015)
Professeur de marketing et de management / Professor of marketing and management
Responsable du programme MBA de double diplôme entre ESCEM et ECUST, Shanghai / Head of double degree MBA programme between ESCEM and ECUST, Shanghai
University of Nanjing, Nanjing, Chine (1988-1995)
Maître de conférences / Associate professor

Lecturer in, (>1999)
ECUST School of Management, Shanghai, China
HECI Business School, Casablanca, Morocco
FUDAN, School of Management, Shanghai, China
SCIENCE Po Paris, France
Solvay Business School, Brussel, Belgium
IAE of Poitiers, France

Expérience en entreprise / Industry experiences
Assistante de direction bilingue / bilingual assistant to the Dean (1992-1993)
Spie Batignolles
Formatrice pour les expatriés / coaching for the expatriates (1996-1998)
EDF, Michelin, Areva, Maison de la formation, chambre de commerce Poitiers
chef de rayon / section manager (1998)
Décathlon

Last revised : 20160428