Annuaire du corps professoral

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SADIK-ROZSNYAI Orsolya

e.mail : orsolya.sadik-rozsnyai@essca.fr

FORMATION / EDUCATION

Doctorat en Sciences de Gestion / PhD in Management Sciences
National School of the Arts and Professions (CNAM), Paris
Master Recherche en Sciences de Gestion: Prospective et Innovation / Master of Research in Management: Prospective and Innovation
National School of the Arts and Professions (CNAM), Paris
DESS Conduite de Changement / Master degree, Change Management
University of Saint Quentin en Yvelines
Graduate of École Supérieure du Commerce Extérieur, International Business School, Paris,
Graduate of Budapest Business School

RECHERCHE ET ENSEIGNEMENT / RESEARCH AND TEACHING INTERESTS

Thèmes de recherche / Research interests

Marketing de l’Innovation / Marketing Innovation
Valeur client & Pricing / Consumer value & Pricing
Marketing International et Interculturel / International and Intercultural Marketing

Cours enseignés / Teaching interests

Innovation & Design Marketing / Innovation & Design Marketing
Intelligence économique / Competitive Intelligence
Marketing B2B / Marketing B2B
Digital Marketing / Digital Marketing
Management international et interculturel / International and Intercultural Management

PUBLICATIONS / PUBLICATIONS

Articles dans des revues académiques / Papers published in refereed journals

SADIK-ROZSNYAI O. (2016) Willingness to pay for innovations: an emerging european innovation adoption behavior, European Journal of Innovation Management (CNRS 4 / FNEGE 4), vol 19, n°4, pp 568-588.

Ouvrages ou chapitres d’ouvrages / Books or chapters in books

SADIK-ROZSNYAI O. PINON A. livre « Passeport du manager pour l’Europe et le monde » Ed. Village Mondial, Paris, 2004

Actes de colloques / Conference proceedings

Bertrandias, L., Carricano M. and SADIK-ROZSNYAI O. (2016). Delegating Decisional Power to Objects: a Consumer Value Model in the context of Autonomous Driving, Oslo, BI Norvegian Business School, 45th EMAC (European Marketing Academy) Conference.
Bertrandias, L., Carricano M. and SADIK-ROZSNYAI O.. (2016) La délégation de tâches aux objets intelligents : Un modèle explicatif de la valeur perçue appliquée à la conduite autonome. 32e Congrès Annuel de l’Association Française du Marketing, IAE Lyon.

PARCOURS PROFESSIONNEL / EMPLOYMENT

Expérience en entreprise / Industry experience (<2014) PSA PEUGEOT CITROËN
Innovation Marketing (2001-2014) Last job position: Marketing Intelligence Manager for Innovation
NUMA – Start-up incubator (2013) Expert Pricing (occasional intervention) Axelboss consultants
Consiel -Telecom Italia (1999-2000) Consultant

Expérience dans l’enseignement supérieur / Academic experience (>1999)

ESSCA – Paris, Angers
Professeur Assistant en Marketing / Assistant Professor of Marketing (>2014)
IÉSEG – Paris
Lecturer of International Marketing and European Business Culture (2013-2014)
ESCE – Paris
Lecturer of International Marketing and European Business Culture (1999-2014)

Last revised: 20141606