Annuaire du corps professoral

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HOSSEINALI-MIRZA Venus

FORMATION / EDUCATION

Doctorat en Génie Industriel / PH.D. in Industrial Engineering
Polytechnique Montréal

EXECUTIVE MBA / Executive Master of Business Administration (EMBA)
Industrial Management Institute

RECHERCHE ET ENSEIGNEMENT / RESEARCH AND TEACHING INTERESTS

Thèmes de recherche / Research interests

Communication Marketing Intégrée/ Integrated Marketing Communications
Relations Publiques/ Online Public Relations

Cours enseignés / Teaching interests

Marketing Digital/ Digital Marketing
Comportement du Consommateur/ Online Consumer Behaviour
Méthodes Qualitatives / Qualitative Research Methods

PUBLICATIONS / PUBLICATIONS

Articles dans des revues académiques / Papers published in refereed journals

HOSSEINALI-MIRZA, V., DE MARCELLIS-WARIN, N., WARIN, T. (2015). Crisis Communication Strategies and Reputation Risk in the Online Social Media Environment. International Journal of Business and Social Science, Vol. 6, No.5, 7-21.
WARIN, T., DE MARCELLIS-WARIN, N., SANGER, W., NEMBOT, B., HOSSEINALI-MIRZA, V. (2015). Corporate Reputation and Social Media: A Game Theory Approach. International Journal of Economics and Business Research, Vol. 9, No. 1, 1-21.
GHANBARTEHRANI, N., HOSSEINALI-MIRZA, V., MALEKI, E. (2011). Knowledge and Experience Management in Action: A Case Study for Formulating User Resistance. SCIT Journal, XI, 50-58.

Actes de colloques / Conference proceedings

HOSSEINALI-MIRZA, V., DE MARCELLIS-WARIN, N., WARIN, T. (2015, June). How to Motivate Social Media Users to Engage in Our Online Discussions? Administrative Science Association of Canada (ASAC), Halifax, Canada.
HOSSEINALI-MIRZA, V., DE MARCELLIS-WARIN, N., WARIN, T. (2013, October). Corporate Crisis Management in an era of Social media. World Social Science Forum (WSSF), Montreal, Canada.

Autres conférences / Other conferences

HOSSEINALI-MIRZA, V., DE MARCELLIS-WARIN, N., WARIN, T. (2013, September). How Individuals use the power of Social Media against Companies. Social Media and Society International Conference (SMSociety), Halifax, Canada.
HOSSEINALI-MIRZA, V., DE MARCELLIS-WARIN, N., WARIN, T. (2013, May). Corporate Reputation and Social Media: Like or Dislike? International Trade and Finance Association (ITFA), Montreal, Canada.
HOSSEINALI-MIRZA, V., DE MARCELLIS-WARIN, N., WARIN, T. (2012, December). Corporate Reputation in times of Social Media: From Scarce Clouds to the Perfect Storm. Society for Risk Analysis (SRA), San Francisco, California, USA.
HOSSEINALI-MIRZA, V., DE MARCELLIS-WARIN, N., WARIN, T. (2011, December). The Influence of Social Media on Risk Perception and Reputation Risk. Society for Risk Analysis (SRA), Charleston, South Carolina, USA.

PARCOURS PROFESSIONNEL / EMPLOYMENT

Expérience dans l’enseignement supérieur / Academic experience (>2000)

ESSCA – PARIS
Professeur assistant de marketing / Assistant professor of marketing (2016)
Polytechnique Montréal
Assistant d’enseignement/ Teaching Assistant (2014)
Industrial Management Institute
Assistant d’enseignement/ Teaching Assistant (2008-2009)

Last revised: 20160426