Annuaire du corps professoral

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CAEMMERER Barbara

e.mail : barbara.caemmerer@essca.fr

FORMATION / EDUCATION

Habilitation à diriger des recherches
PhD in Marketing

University of Strathclyde
PGDip in Research Methods / PGCert in Advanced Academic Studies
University of Strathclyde
BA Honours in Marketing and Psychology
University of Strathclyde
Fellow of the Higher Education Academy

RECHERCHE ET ENSEIGNEMENT / RESEARCH AND TEACHING INTERESTS

Thèmes de recherche / Research interests

Services marketing and management in public and private sector contexts (B2B and B2C)
Management of franchising systems
International marketing communications, in particular country-of-origin effects

Cours enseignés / Teaching interests

Services Marketing and Management
Marketing Communications
Marketing Research
Principles of Marketing

PUBLICATIONS / PUBLICATIONS

Articles dans des revues académiques / Papers published in refereed journals

CAEMMERER B. (2016) Management Education by the French Grandes Ecoles de Commerce : Past, Present, and an Uncertain Future, Academy of Management Learning & Education (CNRS 3), vol. 15 n° 3, pp. 549-568.
BOULAY J., CAEMMERER B., EVANSCHITZKY H., DUNIACH K. (2016) Growth, Uniformity, Local Responsiveness, and System-Wide Adaptation in Multi-Unit Franchising, Journal of Small Business Management, (CNRS 2), volume 54, issue 4, pp 1193 – 1205, octobre
LYNN T., MUZELLEC L., CAEMMERER B., TURLEY D. (2016) Social network sites : early adopters’ personality and influence, Journal of Product & Brand Management (CNRS 4), vol 25.
PRIETO, M., CAEMMERER, B., BALTAS, G. (2015), “Using a Hedonic Price Model to Test Prospect Theory Assertions: The Assymetrical and Nonlinear Effect of Reliability on Used Cars,” Journal of Retailing and Consumer Services, 22, 206–212. (CNRS 3)
EVANSCHITZKY, H., CAEMMERER, B., BACKHAUS, C. (2016) The Franchise Dilemma: Entrepreneurial Characteristics, Relational Contracting and Opportunism in Hybrid Governance, Journal of Small Business Management. (CNRS 2), vol. 54 issue 1 pp. 279-298.
STAN, V., CAEMMERER, B. (2015), The Development and Management of Organisational Partner Satisfaction, Journal of Applied Business Research, 31(1), 47–60. (CNRS 3)

MULKI, J., CAERMMERER, B., HEGGDE, G. (2014) “Leadership Style, Salesperson’s Work Effort and Job Performance: The Influence of Power Distance,” Journal of Personal Selling and Sales Management. (CNRS 4)
HYNES, N., CAEMMERER, B., MARTIN, E., MASTERS, E. (2014), “Use, Abuse or Contribute! A Framework for Classifying how Companies Engage with Country Image,” International Marketing Review, 31(1), 79–97. (CNRS 3)
CAEMMERER, B., MOGOS-DESCOTES, R. (2014), “Achieving Relational Objectives through Sponsorship,” Journal of Applied Business Research, 30(6), 1767–1784. (CNRS 3)

PRIETO, M., CAEMMERER, B. (2013), “An Exploration of Factors Influencing Car Purchasing Decisions,” International Journal of Retail and Distribution Management, 41(10), 738–764. (CNRS 3)
CAEMMERER, B., DEWAR, A. (2013), “A Comparison of Private and Public Sector Performance,” Journal of Applied Business Research, 29(5), 1451–1458. (CNRS 3)
STAN, V., CAEMMERER, B., CATTAN-JALLET, R. (2013), “Customer Loyalty Development: The Role Of Switching Costs,” Journal of Applied Business Research, 29(5), 1541–1554. (CNRS 3)
KUHNLE, J., CAEMMERER, B., MULKI, J. (2012), “The Two Minds of the Buyer: The Difference in Expectations and Perceptions towards Sales Personnel in Turbulent Market Contexts,”Journal of Customer Behaviour, 11(2), 167–179.
CARO, A., MAZZON, J.A., CAEMMERER, B. AND WESSLING, M. (2012), “Inovativade, Envolvimento, Attitude e Experiencia na Adoçao da Compra On-line,” RAE, 51(6), 568–584.
CAEMMERER, B., MOGOS-DESCOTES, R. (2011), “The Effectiveness of Sponsorship in Legitimacy Formation – The Moderating Role of Pre-Existing Consumer Attitudes,” Advances in Consumer Research, St Louis, MO.
HENLEY, N., RAFFIN, S., CAEMMERER, B. (2011), “The Application of Marketing Principles to a Social Marketing Campaign,” Marketing Intelligence & Planning, 29(7), 697–706.
CAEMMERER, B., WILSON, A. (2011), “An Exploration of the Service Orientation Discrepancy Phenomenon in a Public Sector Context,” Service Industries Journal, 31(5), 355–370.
CAEMMERER, B., WILSON, A. (2010), “Customer Feedback Mechanisms and Organisational Learning in Service Operations,” International Journal of Operations and Production Management, 30(3), 288–311. (CNRS 2)
CAEMMERER, B. (2009), “The Planning and Implementation of Integrated Marketing Communications,” Marketing Intelligence & Planning, 27(4), 524–538.
CAEMMERER, B., BANERJEE, M. (2009), “Understanding Service Relationship Management in the Private and the Public Sector,” Journal of Relationship Marketing, 8(1), 68–79.
EVANSCHITZKY, H., IYER, G.R., CAEMMERER, B. (2008), “Dimensions of Satisfaction in Retail Settings: A Research Note,” Journal of Relationship Marketing, 7(3), 275–285.

Rapports de Recherche / Research reports

BOULAY J. (dir.), CAEMMERER B., DUNIACH K. et EVANSCHITZKY H. (2011), Le recours à l’option multi-unités dans le développement d’un réseau de franchise : modèles décisionnels et avantages compétitifs, Rapport de recherche à la fédération française de la franchise, 158 p.

Actes de colloques / Conference proceedings

LYNN, T., MUZELLEC, L., CAEMMERER, B. (2014), “Early Adopters of Twitter and Google+: Validation of a Theoretical Model of Early Adopter Personality and and Social Network Site Influence,” International Conference on Web and Social Media (ICWSM), June, Ann Arbor, MI.
BOULAY, J., CAEMMERER, B., EVANSCHITZKY, H., DUNIACH, K. (2014), “Antecedents and Consequences of Multi-Unit Franchising,” Winter AMA, 21-23 February, Orlando, FL.
PRIETO, M., CAEMMERER, B., BALTAS, G. (2014), “Using a Hedonic Price Model to Test Prospect Theory Assertions: The Asymmetrical and Nonlinear Effect of Reliability on Used Car Prices,” Winter AMA, 21-23 February, Orlando, FL.
BROCK, C., MEIK, J., CAEMMERER, B., EVANSCHITZKY, H. (2013), “Public Sector Complaint Management – A Missing Perspective in Service Research,” Frontiers in Service Conference, July 4-7, Taipei, Taiwan.
HYNES, N., CAEMMERER, B., MARTIN, E. (2012) “Exploit, Neglect, Develop, Live – A Typology of Country Image Use in Company Branding,” AMS Cultural Perspectives in Marketing, August 28 – September 1, Atlanta, GA.
BROCK, C., MEIK, J., CAEMMERER, B., EVANSCHITZKY, H. (2012), “Encouraging Citizen Participation – Complaint Stimulation and Complaint Handling in the Public Sector,” EMAC, 22-25 May, Lisbon.
CAEMMERER, B., STAN V. (2012), “Antecedents of Organisational Partner Satisfaction in a Public Sector Context,” EMAC, 22-25 May, Lisbon.
CAEMMERER, B., MULKI, J. (2011), “The Two Minds of the Buyer: The Difference in Expectations and Perceptions towards Sales Personnel in Turbulent Market Contexts,” Industrial Marketing and Purchasing Group (IMP) Conference, 1–3 September, Glasgow.
EVANSCHITZKY, H., CAEMMERER, B., BROCK, C. (2011) “A Multi-Level Study on Franchisee- and System-Level Antecedents of Opportunism and Satisfaction,” WMC, 19–23 July, Reims.
PRIETO, M., CAEMMERER, B. (2011) “Differing Online Pricing Strategies for Similar Products – The Effect of Sellers’ Personal Involvement,” European Institute of Retailing and Service Studies Conference (EIRASS), 15–18 July, San Diego.
CAEMMERER, B., STAN, V. (2011) “The Development of Organizational Partner Orientation,”AMS, 24–27 May, Coral Gables.
HYNES, N., CAEMMERER, B., MASTERS, E. (2011) “The Use of Sustainable Country Images in Organizational Branding,” AMS, 24–27 May, Coral Gables.
EVANSCHITZKY, H., CAEMMERER, B. (2011) “The Franchise Dilemma: Agent Motivations, Contracting, and Opportunism in Hybrid Governance,” AMS, 24–27 May, Coral Gables.
CAEMMERER, B., DEWAR, A. (2010) “A Comparison of Service Quality Expectations and Perceptions in the Public and the Private Sector,” EMAC, 1–4 June, Copenhagen.
CAEMMERER, B. (2010) “Solution Orientation: Theoretical Frameworks, Practical Applications and Challenges,” Special Session, AMS, 26–29 May, Portland, OR.
CAEMMERER, B., EVANSCHITZKY, H. (2010) “Roads to Customer Performance: Investing Wisely in the Service-Profit Chain,” Winter AMA, 19–22 February, New Orleans, LA.
CAEMMERER, B., MARCK, M. (2009) “The Impact of Isomorphic Pressures on the Development of Organisational Service Orientation in Public Services,”ANZMAC, 30 November – 2 December, Melbourne.
CAEMMERER, B., CENTENO, E., MARCK, M. (2009) “The Development of Internal Trust in Service Branding – A Comparison of Large Organisations and SMEs,” WMC, 22–25 July, Oslo.
CAEMMERER, B., WILSON, A. (2009) “Contribution of User Feedback Mechanisms to Organisational Learning,” EMAC, 26–29 May, Nantes.
CAEMMERER, B., BANERJEE, M. (2008) “Inter-Sectoral Isomorphism – The Assimilating Service Orientation of Public and Private Sector Organisations,” EMAC, 27–30 May, Brighton.
CAEMMERER, B., WILSON, A. (2007) “An Evaluation of Customer Feedback Mechanisms in the Public Sector,” BAM, 11–13 September, Warwick.
CAEMMERER, B., WILSON, A. (2007) “An Investigation into the Service Orientation Discrepancy Phenomenon in a Public Sector Setting,” AM, 3–6 July, Surrey.
CAEMMERER, B., WILSON, A. (2007) “The Development of an Externally Driven Organisational Service Orientation in the Public Sector,” EMAC, 22–25 May, Reykjavik.
WILSON, A., CAEMMERER, B. (2005) “Managing Customer Satisfaction Surveys and Effective Service Measurement,” BAM, 13–15 September, Oxford.

 

Autres conférences / Other conferences

BOULAY J., CAEMMERER B., DUNIACH K. et EVANSCHITZY H. (2011), La multi-franchise, une alternative stratégique de développement des réseaux, Les Entretiens de la Franchise, 22 novembre, MEDEF, Paris.

Book contribution

CAEMMERER B. (2009), Renault: how a sausage, a sushi roll, a crispbread and a baguette have affected car sales in Europe, in Armstrong, Kotler, Harker and Brennan (Eds.), Marketing: An Introduction, European Edition, Pearson.

ACTIVITES SCIENTIFIQUES / PROFESSIONAL SERVICES

Affiliations professionnelles / Professional affiliations

Member of the American Marketing Association
Member of the Academy of Marketing Science
Member of the European Marketing Association

Ad’hoc reviewer pour des revues et conférences scientifiques / Ad hoc reviewer :

Journals: International Journal of Operations and Production Management; the Service Industries Journal; the International Marketing Review; the International Journal of Nonprofit and Voluntary Sector Marketing; Marketing Intelligence & Planning
Conferences: AMA; WMC; EMAC; ANZMAC; BAM; AM.

PARCOURS PROFESSIONNEL / EMPLOYMENT

Expérience dans l’enseignement supérieur / Academic experience

ESSCA – Paris et Angers
Professeur de Marketing / Professor of Marketing (> 2010)
UNIVERSITY OF STRATHCLYDE – Glasgow
Professeur Assistante de Marketing / Assistant Professor of Marketing (2006-2010)

Expérience en entreprise / Industry experience (<2006)

GLASGOW CITY COUNCIL
Consultant – Development and Regeneration Services
SCOTTISH ENTERPRISE, Glasgow
Researcher – Customer Relations in Economic Development
BBDO, Mexico City
Strategic Planning in Marketing Communications
BMG – Hamburg
Public Relations in the Music Industry
DDB NEEDHAM – Dusseldorf
Account Management and Strategic Planning in Marketing Communications
AGM – Berlin
Public Relations Agency

Last updated: 20152404