MastÈRE Spécialisé Management Digital et Stratégie de Marque

Management Digital et stratégie de Marque - Mastère Spécialisé ESSCA

The digital revolution has reshaped not only consumer behavior on the whole but also individual behavior. Companies have had to adapt to the digital revolution, which can bring huge rewards if they are able to integrate new strategies into their management and organisation practice. This specialised Master’s degree aims to train managers to thrive on these changes and create strategies to benefit their companies. Taught in French.

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MASTÈRE Spécialisé Mix Digital et Business Développement

Mastère Spécialisé ESSCA - Mix Digital et Business Développement

In many sectors, the digital revolution has forced many companies to reinvent their business models. As a consequence, start-up companies often struggle to transform their achievements into long term strategies, which is why this degree hopes to train managers to be adaptable when developing innovative business models, whilst also showing how to go on to implement these models successfully.

With strong technical, sales and marketing skills, these highly skilled managers, who are true entrepreneurs, will have the ability to develop their leadership skills by leading teams and ensuring the economic performance of digital business activity.

Graduates of this Master’s degree are fully equipped to enter the new all-digital era whilst also working towards the success of online activity that comes with a successful company, a start-up company or even their own business. Taught in French.

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