MOOC Creative Box
Next session in 2017
Length of time: 5 weeks
Enrollment and qualification are free
Two learning routes
Innovation is a major part of business success.
But what is innovation and how can you innovate? Can anyone do it, in business or in everyday life?
We think the answer to that question is yes, and we want to help you discover how you can innovate by sharing a simple process with you: four exploratory steps, creative but also realistic, designed to wake up the potential innovator in all of us.
The Creative Box course is open to everyone, free and accessible online.
It offers two types of certificate from ESSCA, a French prestigious business school.
The course is richly illustrated with real-life examples. You will be invited to learn from interviews with big businesses (PSA Peugeot Citroën, The CSA Institute, Bosch, SAP) and young entrepreneurs from startups (Cook-ease, TravelerCar).
W0 : Explore the platform and see how the course works
W1 : Defining a target user
W2 : Identifying the needs of your target user
W3 : Using creative methods to develop an innovative idea
W4: Defining the value of an innovative idea
Follow the MOOC on Linkedin.
Who is this course for?
The MOOC is aimed at:
- Anyone who wants to understand how innovations are created by companies
- Anyone who has an idea of innovation but does not know how to find the relevant target and how to make it marketable.
- Anyone who aims to launch an entrepreneurial project. Throughout this MOOC, you will have the opportunity to test out your capacity for finding innovative ideas. When your business is up and running, you and your business will benefit from your ability to reproduce the methods you will learn during this course.
- Engineers who understand the technological aspects of innovation and would like to improve their understanding of marketing and user aspects
Support and Community
You will be accompanied throughout the MOOC by the professor of this MOOC and the team of the Institute of Advanced Education at ESSCA.
You will also have the opportunity to exchange ideas with other participants at any time, and to experiment with peer to peer evaluation.
Learning route and qualifications
You can choose between two learning routes, depending on how much time you would like to commit.
The Discovery Route will teach you how the innovation process works. You will be required to watch the teaching videos and take the quizzes. This will take you around one and a half hours per week. If you successfully complete the quizzes, you will receive a statement of participation.
The Creative Route will allow you to experiment with the techniques and tools which are taught, and by the end of the course you will have come up with your own innovation. To take the Creative Route you must complete all the course activities; this includes watching the videos, taking the comprehension quizzes, submitting your own project and evaluating the work of other students. This will require a time commitment of around four hours a week, and you will receive a Certificate of Completion from ESSCA.
Dr. Orsolya Sadik-Rozsnyai
Professor of Marketing at ESSCA
Dr. Orsolya Sadik-Rozsnyai creates and teaches modules on marketing innovation and creativity and guides students in the development of innovations.
Before joining ESSCA, she worked in the innovation field at PSA Peugeot Citroën, a major French automaker, for nearly 15 years. She has also supported a number of entrepreneurs through the startup process.
As well as holding degrees from two business schools, l’ESCE Paris and KVIF Budapest, she also earned a Master in Change Management and a Research Master in Management.
She completed her PhD in the innovation department at the CNAM (Conservatoire National des Arts et Métiers) in 2013, in Paris.
Her research is centered on consumer behavior with regard to innovations in a multinational environment.