27 mars 2015

Why people care about privacy

Protection from the Misuse of Personal Information Writing for the Markkula Center for Applied Ethics on the University of Santa Clara website, computer scientist and ethicist Michael McFarland explains there are many ways an individual might be harmed or compromised by the circulation of personal information.  “Medical records, psychological tests, financial records, sites visited on […]

Publié par Eric Stevens dans la catégorie Billet,e-commerce,e-publicité,Technologies du web avec les mots-clés:

11 mars 2015

Privacy policy in Wechat

Wechat is a free and new way to connect friends through platforms supported by Tencent Company. Until 2013, there are more than 600 million users registered in Wechat, which has made it become the largest user group in Asia. There are many features exist in wechat, such as voice chat, group chat, moments, free call, […]

Publié par Eric Stevens dans la catégorie e-publicité,Social Media Marketing

6 mars 2015

Privacy issues for car manufactures

Nowadays, new technologies in vehicles promise drivers real advances in safety and convenience, but will only be welcomed by consumers if they can be sure their personal data will be handled in a trustworthy manner. The combination of technology and car can be defined as the “connected car”. According to the Department of Transportation, connectivity […]

Publié par Eric Stevens dans la catégorie Billet,e-commerce,e-publicité avec les mots-clés: ,

The Future of Adblocking

Adblocking is content filtering. It allows users to prevent page elements, such as advertisements, from being displayed. The first ad-blocking application appeared in the beginning of the 2000s and it was an extension of Firefox but ad-blocking really began to spread on the internet as developers created “forks” or new software created from the open […]

Publié par Eric Stevens dans la catégorie Billet,e-publicité,Technologies du web avec les mots-clés: ,

Search Engine Optimization: how to win the race of positioning a website

More than two thirds of Internet users stop on the first result page of search engines, the amount even shrinking down to 10% when it comes to consulting beyond the third page. Nevertheless, even on the first result page, not all positions are equal. According to a 2011 study from Search Engine Land, the first […]

Publié par Eric Stevens dans la catégorie Billet,Technologies du web avec les mots-clés: ,

The things you should know when you want to become a social media account manager

Nowadays, social media gradually becomes the critical “battlefield” of marketing when we move into Web 2.0. Social media are different from traditional or industrial media in terms of quality, reach, frequency, usability, immediacy, and permanence. Consequently, companies, especially whose clients are individuals, like Procter & Gamble, need to recruit the managers specialized in operating official […]

Publié par Eric Stevens dans la catégorie Billet,Social Media Marketing avec les mots-clés: , ,

4 mars 2015

Community Management in 5 points

What is a community management? Community management is the management position which enables companies to build relationships with a group of customers through social channels and create a community. It is about engaging members of a specific group. Members in a community pursue added value. What is the role of a community manager? Community managers […]

Publié par Eric Stevens dans la catégorie Non classé

EU-USA Safe Harbor

What is EU – US Safe Harbor? The E.U. Safe Harbor framework is a set of standards for protecting the privacy of EU residents when their data is transmitted to the U.S. It contains policy directives that must be taken into account in order for companies like Google, Facebook, Microsoft and thousands of small companies […]

Publié par Eric Stevens dans la catégorie Billet,e-commerce,Social Media Marketing,Technologies du web avec les mots-clés: ,

Do you know what does the digital marketing manager do everyday?

Along with the rapid development of the Internet economy, more and more companies realize the importance of the digital marketing. It is necessary for companies especially some large corporates specially set up a position for managing their digital marketing. It should be a digital marketing manager, who should be a good coordinator and support other […]

Publié par Eric Stevens dans la catégorie Non classé avec les mots-clés: ,

6 octobre 2014

Des nouvelles de EAE Immo devenu Ton-appart.com

Des nouvelles de EAE Immo devenu Ton-appart.com

Depuis le concours Digiprize où nous avions terminé à la 2e place, beaucoup de choses ont évolué pour nous, toutes positivement. Notre offre s’est ainsi enrichie. Nous avons d’abord lancé une nouvelle version du site eae-immo.com. Cette version est beaucoup plus aboutie et regroupe la plupart des fonctionnalités qui nous étaient réclamées par nos utilisateurs. Nous avons […]

Publié par Étudiants Master Webmarketing dans la catégorie Non classé avec les mots-clés: