ESSCA , Ecole de commerce |  The 2010 "Les Entrepreneuriales" Pays de la Loire Challenge
 

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The 2010 "Les Entrepreneuriales" Pays de la Loire Challenge 


A team composed of two third year ESSCA students and three Master 1 ISSBA students won the "Les Entrepreneuriales" Pays de la Loire Challenge on April 8th.

 

This prize rewards a project based on an innovative entrepreneurial creation, a closeknit team and a complete study approach.

 

Challenge "Les Entrepreneuriales" Pays de la Loire 2010 - ESSCA

De gauche à droite
Maxime ALLARD (ESSCA-3A), Elise LANOE (ISSBA–M1),
Damien JEAN (ISSBA-M1), Nicolas SOULE (ESSCA-3A),
Aurélie FOUGERES (ISSBA-M1)

 

Led by the Réseau Entreprendre Atlantique and Kiose firm, "Les Entrepreneuriales" is an educational programme that was created in 2004 in Nantes. Its objective: to demystify the act of creating a company and establish entrepreneurial values among young people. For five months, the "apprentice" entrepreneurs are charged with creating multidisciplinary teams, preferably of both genders, and imagining an innovativee business idea in order to simulate setting up a company. They are supported by professionals, experts in entrepreneurship and corporate executives.

 

Web site: http://www.les-entrepreneuriales.fr

 

"We were a team of five students, three from ISSBA (the higher education institute for sciences and biodproducts of Angers) and two ESSCA students (Maxime Allard [3A] and Nicolas Soule [3A]).

 

Our team developed a first aid kit that was innovative due to its technicity, design, marketing aspect, educational and its recommendations to respond to accidents. This work led to the preparation of a business plan and an oral presentation in front of professionals. Over seven months, we shared skills and met professionals (the Red Cross, a firm specialised in marketing and communication, accountants, pharmacists, suppliers, etc.) in order to offer a product that meets the market's needs. During the oral presentation in front of professional entrepreneurs, we were able to convince them through our motivation and the completeness of our project. Based on our success, we now believe in the feasibility of our product and would like to launch it on the market when our studies end."