Welcome to the Centre of expertise and Research in Retailing!

The activities of ESSCA CeRR focus on the management processes of supply chains from producer to consumer, including channel marketing, point of sales and evolving digital e-marketing issues.

Research conducted within the CeRR produces tangible results for practitioners and managers in the local, national and international retailing sector.

The Centre actively collaborates with national and international Research Centres and laboratories in Austria, the UK and Germany.

6th Paper reading workshop
On March 14th was held in Angers our 6th workshop. The purpose of these semi-annual workshops is to enable researchers in retailing to sound out papers in the making among their peers. In this way, the papers presented can be improved.

International Colloquium Kids & Retailing
On June 13th and 14th will be held in our Paris campus a scientific colloquium on the issues related to the kids relationship with retail. International colloquium on Kids & Retailing

ESSCA Knowledge

Find out more about ESSCA’s other centres of research and expertise.